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Sales & Marketing

How you can succeed in sales & master your marketing

  Enroll in Course

Learn to Earn Lesson 5: Strategic Selling & Mastering Marketing

Sales is the lifeblood of any business and great marketing feeds sales with a ton of qualified leads to close. The world’s highest earning entrepreneurs are all natural salespeople. Without sales, you won’t build a profitable business. Master marketing and you generate more leads than you know how to handle. Be clear and confident about what you sell and you will win.

In this fifth Learn to Earn lesson, I will teach you:

How to qualify prospects to save you valuable time and money
How to manage and master objections like a pro
How to ensure you aren’t perceived as just another sleazy sales person
How to position you as a trusted advisor with deep credibility and authority
How to reframe rejections using a tried and true methodology
How to use the “retreat and follow” system so prospects sell themselves
How to use opportunity cost to your advantage

How to produce powerful questions that reduce risk to purchase
How to identify buyer motives
How to use one question to find out all you need to know
How to use commercial context to cash in
How to use the buoyancy of belief to keep you pushing through the “nos”

Did you know 65% of objections are false?

Only 29% of people want to talk to a salesperson to learn more about a product, 62% will consult a search engine


Even if you master just ONE of the taught skills above, I guarantee you will pay your course investment MULTIPLE times over.

I have packed this lesson with a ton of value and learnings to make sure you get your money’s worth many times over. In it are all the sales and marketing strategies I have perfected over the last 25 years in business that I’ve been fortunate enough to profit from.

All these tools and templates are scientifically supported and evidence-based with the case studies to back their claims. They work which means they will work for you too.

Stop wasting time and money on courses that don’t teach you the critical commercial skills you will learn here to fast track your business success.

Enrol now so I can share with you the tools and techniques I have learnt and used successfully that will help you maximise your money and margin in the quickest time possible.

What are you waiting for? Time is money. Let’s go.


Your Instructor


St John Craner
St John Craner

St John run his own sales and marketing advisory company and has worked for and advised some of the biggest advertising, marketing agencies and corporates in the UK, Australia and New Zealand including John Deere, Westpac Bank, Contact Energy, PWC, KPMG and Bayer.

Over the last 5 years alone St John generated over $NZ6million in sales using the same tools and techniques he will teach you here. He has taught hundreds of students and companies in the subject of sales, marketing and brand positioning.

His mission is to share his 25 years of experience so you can learn more to earn more. In the face of automation and a globl economy it is critical you upskill and keep ahead of others in your learning.

Whether you're looking to remain relevant in your own professional career risking redundancy, recession or restructure rounds or if you're looking to be your own boss and build a new business, the Learn to Earn Programme is here to help you.

Using the tools St John will teach to become a highly valuable employee which will reduce your risk of redundancy, make you recession-proof and be ready your next restructure round.

If you're stuck in a rut, getting passed over on promotions and need to make more options, the Learn To Earn Programme will teach you the seven set of super skills you need to become your own boss and build your business effortlessly.

Each lesson is backed by social science studies and research from the world's best business thinkers. Every lesson also includes recommending reading so you only have to read the books you need to and not the ones you don't.

Check out St John's extensive profile, blogs and articles on LinkedIn or visit his website for his media page.


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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